Nearly a decade of professional design experience honing my craft and expanding my areas of expertise and competence.
Building simple but powerful productivity tools that empower a global audience to do, achieve and be the best versions of themselves with Notability.
Led Product Design over Onboarding, Content Discovery and User Progression at iFIT. Determined the highest impact opportunities to empower our users to reach their goals while simultaneously driving the business objectives in end to end initiatives from discovery, definition and planning to exploration and iterations of solutions to be tested and iterated until a final feasible, viable and desirable solution was arrived at and prepared for handoff to engineering with meticulously crafted UI, prototypes, reusable and responsive components and any other artifacts the specific project may require.
As an added responsibility I led the creation, maintenance and continued evolution of the product organizations design system.
Partnered with PMs, Research, Engineering, Data Analysts and others to explore and iterate solutions for the problems our users and business were facing. Facilitated design and discovery exploration, collaboration and aligned stakeholders around user-centered design solutions.
Lead a team in creating dynamic and intelligent websites catered to user-specific demographics and datapoints. Sites ranged in purpose and audience from marketing to support sites, blogs, e-commerce, as well as maintaining and iterating the desktop version of the companies mobile application. Directed large-scale and high-end video and photoshoots. Aligned design and brand standards between our product, marketing and production groups to provide a more consistent and cohesive customer facing story and experience.
Designed visually impactful websites marketing complex products, features and services for wide ranging and varying audiences in ways that were simple and easy to understand. Consistently pushed the boundaries of the brand, website and storytelling practices used to communicate effectively with customers.
Designed robust wayfinding systems, informational signage, kiosks and installations seen throughout Southern Utah's vast public outdoor recreational areas.
Designed various print and web assets including department websites detailing events, resources, opportunities and other information both internally for university staff initiatives as well as externally facing artifacts for both students and parents.
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